Tyson Steele Associates - Advanced Marketing Concepts for Dentists

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The mailers have been very helpful for our start up practice, in fact I'm not sure our phone would have rung yet if not for those!

– Sarah Davis, DDS


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Your strategy provided a substantial increase in new exams and starts in my orthodontic practice. It really helped us build a solid base for future referrals.

– David Richter, DDS


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Latest News

  • Dental Telephony Tracking Now Available Nationwide

    Tyson Steele Associates is pleased to announce the arrival of Dental Telephony Tracking, a sophisticated call tracking system now available to Tyson Steele Associates clients in most areas of the United States.

    With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office -- including such tactics as yellow page ads, targeted mail campaigns, newspaper ads, website visitors, etc. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.

    In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.

    Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet Portal.

    Dental Telephony Tracking is just one of the latest tools available from Tyson Steele Associates to help maximize your marketing ROI. Success is calling, are you going to answer?

     

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Marketing Strategies for:

  • General Dentists

    Whether your focus is family dentistry, cosmetics, or restorative, marketing for general dental practices requires a comprehensive strategy to maximize new dental patient generation, conversion, and retention ... Read More

  • Pediatric Dentists

    Strategic marketing for pediatric dental practices embraces a hybrid of patient referral generation, direct marketing, and referral generation from GPs and pediatricians ... Read More

  • Orthodontists

    Of all dental specialties, orthodontics is most affected by changes in discretionary spending patterns. That makes strategic orthodontic marketing an absolute imperative ... Read More

  • Start-Up Practices

    If you’re launching -- or have already launched -- a start-up general, pediatric, or orthodontic dental practice, you need efficient, proven marketing strategies to get results fast ... Read More

Featured Articles

What Happened to All That Money?

How all that hard earned income seems to vanish, and where it goes

If you've wondered where all your hard earned profit goes, here are some of life's major expenses for your consideration:

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A Failure to Communicate

How to improve communication with your team

Yet, this unprecedented success has been not been achieved without a cost. Most offices have substantially more patients in their practices than was the norm 10-15 years ago. This has forced dentists and their staffs to not only work smarter -- but, simply because of the volume, work harder, also. This excess of patients has created a situation whereby every available moment has been given over to production, thus creating the reality of tremendous financial success.

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The Swine Flu and the Amazon

Seems like the mass media is looking for ways to keep viewers engaged. Just as people began to tire of hearing bad economic news, the "swine flu pandemic" is giving for CNN's Chicken Little something new to talk about.

In contrast, the world's big thinkers seem to focus on the positive. Maybe that's a clue for the rest of us?

Case in point is a recent interview with Amazon.com founder Jeff Bezos -- his company just posted its fourth quarter of dramatically increased earnings since the Great Recession started.

On business strategy during a recession:

"We're not changing our strategy," he said. "We're going to keep doing the things we do. And I think the way we run the company, by focusing on those very fundamental things like low prices [and] convenience; I think those things work in all economies."

On the future of the economy:

"In the long-term, I am super optimistic about our economy, and our nation, and actually the whole world. And the reason is, everywhere I travel in the world, I meet people who are so inventive, so engaged in building a better future. ... And our world is going to get so much more productive over time because of that inventiveness. For me, it's very motivating."

I'd comment more, but one of the guys in our office just went home with the flu. So I need to run to Home Depot for a respirator mask and king size bottle of Purell -- his cough sounded an awful lot like an "oink!"

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