Tyson Steele
Dentist Cartoon

Get the new dental patients and bigger cases you deserve.

Find out how more than 1,000 of North America’s top dentists outgrew their competition.

  • Google
  • Illumisure
  • Facebook
  • CallTrac
  • Bing
  • Banzaihost

What our clients think.

The leader in marketing fee-for-service dentistry for 21 years and counting.

Meet Tyson Steele

Tyson Steele

Tyson Steele is a self-made multimillionaire, entrepreneur, investor, and business coach whose comprehensive approach to healthcare marketing has transformed more than a thousand dental practices over the last 20 years.

He is the owner of the nation’s top full service dental marketing firm, Tyson Steele Associates, and a partner in the nation’s leading cloud-based software platform for subscription dentistry, illumitrac.

Despite being one of retail healthcare’s most sought after thinkers, Tyson rarely presents outside of exclusive member events for his top clients. As a member of our firm, you’ll have exclusive access to dentistry’s master practice builder and coach.

Fee-Based Marketing Tactics
(why we are different)

Successfully marketing your dental practice requires a multichannel approach, combining the right tactics to reach your specific goals. Want more implant cases? Big sedation cases? Cosmetic dentistry? Or just a big increase in new patients for your scratch dental startup? Your mix of marketing tactics should obviously vary based on your goal.

Unfortunately, most supposed dental marketing firms are really just sales firms in disguise. Every single one of their clients gets the same recommendation. They’ll sell you a website, or a mailing campaign, or SEO, or whatever it is they sell. If that tactic doesn’t work, they’ll tell you you’re not doing enough of it. Sound familiar?

At Tyson Steele, our clients pay a low monthly membership fee for exclusive access to our services in their area. Then, we take a small standard marketing agency commission on any tactics we help develop to reach your goals. We don’t care what tactics you employ as long as they work. If you win, we win. Doesn’t that make more sense than “one size fits all?”

Responsive state-of-the-art websites

Responsive, State‑of‑the‑Art Websites

Conversion-oriented, mobile-friendly websites with bi-annual automatic redesigns and updates. Imagine never worrying about upgrading or updating your website again. We’re here to keep you current, so you can focus on dentistry.

Automated new mover campaigns

Automated New Mover Campaigns

New movers can make excellent new patients, but getting lists and having your staff send letters can be expensive and time consuming. Our members have exclusive access to the nation’s only automated new mover mail campaign system. For less than a dollar per household, every new mover in your area will get a personal invitation from you. Welcome to the neighborhood.

Patient and big-case conversion

Patient and Big Case Conversion

Getting the phone to ring or your email to fill up is just step one. If you want to optimize your marketing ROI, you’ll need to have the right systems for patient conversion. And believe us, just like in clinical dentistry, following a simple system makes a world of difference.

Online visibility

Online Visibility (Google Domination)

Getting found on the web is often presented as the holy grail of new patient marketing. Quite frankly, it’s not hard to be number one on Google. The questions really should be, “Can I be number one in my favored category? And how do I know if it’s worth the investment?” Let’s answer those questions first, and then we’ll put you on top of Google.

Targeted direct mail

Targeted Direct Mail Campaigns

In some markets, direct mail is king. In other markets, it’s the court jester. We’ll help you determine if direct mail is right for you, which homes to target, and how to track your ROI. After that, it’s all automatic.

Online reputation building

Online Reputation Building

Whether it’s Google, Yelp, Facebook, or wherever, your online reputation can make or break your practice. Need to go from 10 Google reviews to 50 in a few months? 50 to 200? Imagine never asking for a review ever again because it’s all automated in the cloud. Imagine a system that tracks and mitigates any bad reviews. Well, it’s real. It’s called Reputation Vault, and our members have exclusive access to it.

Cloud-based ROI tracking

Cloud‑Based ROI Tracking

We know. The other guys say you can’t track ROI. Well, they’re wrong. By utilizing a sophisticated set of tools, we can help you track your response rates and conversion ratios from just about any tactic. You’ll know if that targeted implant site is paying off with $60,000 cases or if it’s just sucking wind.

Don’t take our word for it.

Carson Kutsch, DDS 5 star rating

“Finished Kois after 10 years! I couldn’t do the kind of dentistry I do if not for Kois. But, I wouldn’t have so many people to provide dental care to if not for Tyson Steele.”

Scott Studerus, DDS 5 star rating

“Tyson Steele’s team are the best marketing professionals in the business in my opinion, and I have the practice stats to prove it... if you consider taking a 500k practice to two million in 6 years a success, that is. ”

Adam Kirkpatrick, DDS 5 star rating

“I just wanted to write to let you know that The marketing training was freaking awesome! My team and I loved it and are excited to get in the game!”

Christina Blatchford, DMD 5 star rating

“Thank you Tyson for all of your continued marketing efforts -- you and your team have made such a positive difference in our practice. Thanks!”

Dana Shumate, DDS 5 star rating

“Last year we saw a 49% increase in collections thanks to working with you to improve the quality of new patients we attract.”

Andy Ramsey, DMD, FAGD 5 star rating

“We’ve already gained $18,574 in production from just 6 new patients solely from the internet! Amazing! And this is just the beginning!”

B. C. Nelson, DDS 5 star rating

“Working with your team has had a major impact on my practice, taking us from an average of 6, all the way to 21 new patients per month.”

Bernard Ang, DMD 4.5 star rating

“I wish I would have met Tyson Steele Associates one year ago. I would have a ton less stress, and it would’ve prevented me from purchasing a second practice.”

Brad Shern, DMD 5 star rating

“After 1 year of working with you all, I’ve had the all time best month ever. Stoked with the results!”

Brian Kinsey, DMD 5 star rating

“Everything you guys do is of 5-star quality and I really appreciate that. Good news: had about 20 new patients this week following the recent mail out. Thanks!”

Casey Culberson, DDS 5 star rating

“The Social Media Campaign really works. We’re getting tons of positive reviews and already got a new patient because of it!”

Chris Huff, DMD 5 star rating

“We’re in a difficult area. However, in just the first eight months we increased patient flow by 66% - more than 10 extra new patients per month.”

Chris Perry, DMD, MS 5 star rating

“Just wanted you to know that we have met or exceeded our goal every month this year thru June. It is a pleasure to work with you and to recommend Tyson Steele to fellow dentists.”

Clifford Brock, DMD 5 star rating

“Our new patient flow is more than double last year, and production is up 18%! Not only that, but we’re getting ‘A’ quality new patients!”

Craig Barrows, DDS 5 star rating

“I wasn’t sure what made your websites so much better, but only 2 weeks after launching a new site with you I got a $25,000 dollar cosmetic case. Amazing!”

Dan Bednarzyck, DDS 5 star rating

“We increased our flow of quality, fee-for-service patients by 71% in the first five months.”

Daniel Rovirosa, DMD 5 star rating

“The member training was really nice. Got me excited. I’ve been doing post-op calls on most procedures, and patients are very receptive and appreciative.”

David Lopes, DDS 5 star rating

“Really happy with the extra level of service you provide through training for me and my staff.”

David Rever, DDS 5 star rating

“We’re in one of the most competitive markets in the country, and we increased new patient flow more than 60% in the first year. Your mailing campaign is simply a proven product. It works.”

David Richter, DDS, MS 4.5 star rating

“Your strategy provided a substantial increase in new exams and starts in my practice. It really helped us build a solid base for future referrals.”

Don Mungcal, DDS 5 star rating

“I’m really happy with the results of our Social Media campaign. It rocks.”

Don Wyatt, DDS 5 star rating

“Vision is what is holding us back, and Tyson’s trainings go a long way toward establishing that vision. Thanks!”

Eric Jones, DMD 4 star rating

“We are at 60 new patients a month and maxed out of new patient blocks even with a dedicated hygienist for this.”

Estelle Zandstra, DDS 5 star rating

“In August, we decided to finish strong this year! I just checked our reports, we have an increase in collections of 27.1% over last year (with two more days to go)!”

Frances Sunseri, DMD 5 star rating

“Whatever you’re doing, keep on doing it! Since we’ve started the SEO campaign with you, we’ve seen 20 new patients in the last month through Google alone!”

Gary Richardson, DDS 5 star rating

“Bottom line: I don’t think I could get any better results. I am all about getting the best results.”

Grace Yum, DDS 5 star rating

“Of the 511 total new patients in the first half year, 309 were from the brochure you developed for us!”

Greg Keene, DMD 5 star rating

“Sixty-two new patient callers in the last month. And they’re great quality. I’m so glad you helped us redesign our strategy!”

Haley Tate, DDS 5 star rating

“I feel very comfortable saying if I wasn’t using Tyson Steele, I would have no patients showing up. Eighty percent of my new patients are coming from your marketing.”

Jason Ganong, DMD 5 star rating

“On pace for another 25% increase in collections this year, just like last year.”

Jeane Best, DDS 5 star rating

“Awesome! You guys are the best! And so quick. Thanks a bunch.”

Jeff Day, DDS 5 star rating

“I can’t tell you how impressed I am with the job you guys are doing at Tyson Steele. You’ve improved my presence on the web tremendously and I’m grateful for that!”

Christopher Huff, DMD 4.5 star rating

“We’ve had a solid increase in new patient flow since starting with Tyson Steele. Thanks for all your help.”

JoAnne Many 5 star rating

“Keep up the good work online! I had 3 new patients TODAY; 2 of which came from the internet.”

Joe Hylton, DDS 5 star rating

“The mailers helped a ton! Even in just the first cycle, they made a big difference.”

Kevin Rykard, DDS 4 star rating

“Whenever we mail, we get a 60% or greater increase in new patient flow.”

Lee Freeman, DDS 5 star rating

“We’ve averaged more than 18 new patients per month in the first five months. That’s fantastic.”

Leroy Owyang, DDS 5 star rating

“I’ve definitely seen that the search optimization for my website works and is effective!”

Lori Kerber, DDS 5 star rating

“I have been with them for about 4 years. Started with the mailers, then moved my website over to them to simplify things. Tyson Steele is great!”

Marc Alber, DDS 5 star rating

“A new patient came in today that needs about $10k in dentistry which came in through the sedation site! Thanks for all you do!”

Mary Lynn King, DDS 5 star rating

“Your impact on my practice has been immeasurable. To be able to grow every month is great. And we are growing faster now than ever before! I am so glad you all have been with me from day one.”

Paul Biederman, DDS 5 star rating

“I appreciate your desire and ideas to help us lead better. Success is directly related to how well we lead, and I need all the help I can get.”

Paul Smith, DDS 5 star rating

“Talk about results. A 121% increase in the first 5 months. I’m now seeing at least two high-quality new patients every single day.”

Phillippe Freeman, DMD 5 star rating

“As a scratch startup, my practice production hit $1.9 million in the first 36 months with your help. Not bad for one of the toughest markets in the country.”

Rhonda Hogan, DDS 5 star rating

“Our pediatric start-up was struggling until we started working with you. In the last 30 days, we had 85 calls for new patient appointments. That’s 400% higher than our prior best month!”

Rick Rios, DDS 5 star rating

“Whenever we mail, we see an 86% increase in new patient flow. It’s a major component of our marketing strategy.”

Rolfe Wooten, DDS 5 star rating

“I thought the member training webcast was superb. My first comment was ’I wish I could have seen this 30 years ago!’”

Roy Thompson, DDS 5 star rating

“This is the best month ever all because of Tyson Steele. When I started with Tyson, I was in the single digits for new patient flow on a monthly basis. Just now, we busted out a 34 new patient month!”

Ryan Bybee, DDS 5 star rating

“You guys have done an incredibly good job at helping me grow my Social Media presence! I can’t thank you enough!”

Sarah Mathias, DDS 4 star rating

“We’ve had a steady flow of 75 to 120 (pediatric) patients per month ever since we started with you many years ago.”

Scott Craven, DDS 5 star rating

“If it weren’t for Tyson Steele, I would not have the same practice as I have today.”

Scott Goldberg, DMD 5 star rating

“We booked 16 New Patients after the mailers went out. That’s phenomenal! Of course it’s all working together with the website and SEO.”

Stan Woods, DMD 5 star rating

“956 new patients in just my first 21 months as a scratch startup! Who even knew this was possible?”

Stephen Leavens, DDS 5 star rating

“Tyson Steele has kept me going in the right direction, taking my practice to the next level. I’ve had spectacular results.”

Stephen Vester 5 star rating

“Tyson is Amazing, You can just feel his enthusiasm for growing my practice.”

Steve Darling, DMD 5 star rating

“I was naive to think that if I just do a good job and treat my patients right the practice will grow itself. You have educated me on how to use the slight edge principle to really make a difference.”

Subash Mutyala, DDS 5 star rating

“870 new patients in just 8 months after starting my new pediatric practice. The brochures and SEO are doing great!”

Suzanne Conway, DDS 5 star rating

“We’ve been MORE than happy with the success of the brochure and we’ve only been mailing for 3 months. I have no doubt that Tyson Steele is the dental marketing company to work with!”

Tim Glomb, DDS 5 star rating

“In our first 6-month cycle, we saw an additional 23 new (pediatric) patients every single month. That’s a 64% increase.”

Tim Marker, DDS 5 star rating

“Great training! I always learn so much and like how Tyson encourages us to be the best version of ourselves. Thanks so much!”

Will Baker, DDS 5 star rating

“I don’t know what they’ve figured out, but it works, the direct mail works! They’ve done all the research, it works, and they’ve delivered on our investment.”

Will Lacey, DMD 4 star rating

“You guys have made me so successful, I can go skiing on Thursdays!”