Fee-Based Marketing Tactics
(why we are different)
Successfully marketing your dental practice requires a multichannel approach, combining the right tactics to reach your specific goals. Want more implant cases? Big sedation cases? Cosmetic dentistry? Or just a big increase in new patients for your scratch dental startup? Your mix of marketing tactics should obviously vary based on your goal.
Unfortunately, most supposed dental marketing firms are really just sales firms in disguise. Every single one of their clients gets the same recommendation. They’ll sell you a website, or a mailing campaign, or SEO, or whatever it is they sell. If that tactic doesn’t work, they’ll tell you you’re not doing enough of it. Sound familiar?
At Tyson Steele, our clients pay a low monthly membership fee for exclusive access to our services in their area. Then, we take a small standard marketing agency commission on any tactics we help develop to reach your goals. We don’t care what tactics you employ as long as they work. If you win, we win. Doesn’t that make more sense than “one size fits all?”
Responsive, State‑of‑the‑Art Websites
Conversion-oriented, mobile-friendly websites with bi-annual automatic redesigns and updates. Imagine never worrying about upgrading or updating your website again. We’re here to keep you current, so you can focus on dentistry.
Automated New Mover Campaigns
New movers can make excellent new patients, but getting lists and having your staff send letters can be expensive and time consuming. Our members have exclusive access to the nation’s only automated new mover mail campaign system. For less than a dollar per household, every new mover in your area will get a personal invitation from you. Welcome to the neighborhood.
Patient and Big Case Conversion
Getting the phone to ring or your email to fill up is just step one. If you want to optimize your marketing ROI, you’ll need to have the right systems for patient conversion. And believe us, just like in clinical dentistry, following a simple system makes a world of difference.
Online Visibility (Google Domination)
Getting found on the web is often presented as the holy grail of new patient marketing. Quite frankly, it’s not hard to be number one on Google. The questions really should be, “Can I be number one in my favored category? And how do I know if it’s worth the investment?” Let’s answer those questions first, and then we’ll put you on top of Google.
Targeted Direct Mail Campaigns
In some markets, direct mail is king. In other markets, it’s the court jester. We’ll help you determine if direct mail is right for you, which homes to target, and how to track your ROI. After that, it’s all automatic.
Online Reputation Building
Whether it’s Google, Yelp, Facebook, or wherever, your online reputation can make or break your practice. Need to go from 10 Google reviews to 50 in a few months? 50 to 200? Imagine never asking for a review ever again because it’s all automated in the cloud. Imagine a system that tracks and mitigates any bad reviews. Well, it’s real. It’s called Reputation Vault, and our members have exclusive access to it.
Cloud‑Based ROI Tracking
We know. The other guys say you can’t track ROI. Well, they’re wrong. By utilizing a sophisticated set of tools, we can help you track your response rates and conversion ratios from just about any tactic. You’ll know if that targeted implant site is paying off with $60,000 cases or if it’s just sucking wind.