Tyson Steele Associates - Advanced Dental Marketing Concepts

Tyson Steele Associates is a full-service marketing firm specializing in growing the practices of general dentists and dental specialists. The firm was founded in 1995 by Tyson Steele, a former entertainment industry executive, to provide practice management consulting to dentists. However, as Tyson worked with high-end, fee-for-service dental practices throughout the United States to train their staff, establish systems, and grow their business, he saw a unique need.

In the midnineties, the nation’s advertising agencies for dentists specialized primarily in HMO-style dentistry, attracting new patients with discount coupons and budget-style advertisements. Although those agency strategies were generally effective for discount dental practices, they were ineffective for the high-service, high-production dentists who worked with Tyson to improve their practices.

Realizing that driving high-quality new patient flow is the lifeblood of a practice, Tyson began to apply his considerable marketing and advertising background to the business of high-end dentistry. Ultimately, this led to the development of a unified marketing theory for dental practices that deviates remarkably from the strategies used to market other services and products. As a result, Tyson’s unique views on dental marketing theory have been published in multiple languages on five continents in the last decade.

Today, Tyson Steele Associates provides exclusive marketing services and consulting to hundreds of advanced, fee-for-service dentists in the United States. Our comprehensive focus on all aspects of a dental practice combines traditional advertising tactics with team coaching and practice management to provide each client with a synergistic and unique strategy to increase production and profit.