The Tyson Steele Practice Management Team
Tyson Steele, Maestro
Tyson's approach to practice management and marketing is heavily influenced by his understanding of neurophysiology, language patterning and communication strategy. (That sounds better than saying, “He's really good at getting new patients, solving your management headaches and motivating you to do the things you knew you should have been doing all along.”)
After studying advertising at the University of Oregon's School of Journalism and Communication in the late 1980's, Tyson entered the entertainment industry where he helped launch and manage the careers of several popular musicians, including John Tesh, The Hookers and Mark Alan. “Dentists and musicians are actually quite similar,” says Tyson. “They're both highly oriented to the techniques and artistry of their crafts, but they generally have a limited background in marketing and management. Fortunately, however, dentists are different than musicians in one way – they don't usually call you at 2 am.”
Tyson has a unique blend of talents, including an in-depth understanding of dental management, marketing strategy, sales skills, graphic design, persuasive writing, video and music production, nutrition and peak performance psychology. He has helped hundreds of dentists to significantly advance their practices since forming Tyson Steele Practice Management in 1995.
“For the most part, dentists are competing for discretionary dollars,” says Tyson. “They have a responsibility to help their patients and community improve oral health. However, in order to do this, dentists need the same tools as those they compete with. And that's what we do. We provide the advanced tools and strategies dentists need to succeed in a very competitive market.”
John Riley, Strategist
John provides marketing strategy development and coaching services to TSPM clients. He is primarily responsible for developing direct mail campaigns, websites and corporate identity packages.
With an extensive background in systems and project management, John has a unique ability to determine each client's specific identity. His mastery at discovering the most effective and persuasive marketing strategies for your practice will make him an invaluable member of your team.
John has advanced study in consumer behavior modeling with Ziglar Training Systems, Tom Hopkins International and Alchemy Research Group, some of the world's leaders in marketing and behavioral motivation.
You will find that he has a special ability to understand your particular practice, your community demographics, and how they uniquely affect to your practice style.
“Cookie cutter marketing programs simply don't work,” says John. “In order to create success, you've got to develop a specific strategy that fits each dentist's unique practice style. That's the key to future, and that's what I do for our clients.”
Scott Coleman, Graphic Designer
Scott provides graphic design and video production services for TSPM clients.
A Graduate of the University of Oregon School of Telecommunications & Film, Scott has over ten years of experience developing multimedia content including graphic and interface design, video productions and CD/DVD production and authoring.
He is well versed in a variety of media application tools, and provides dentists with advanced, highly progressive designs and materials suitable for market leaders. In the end, most dentists are judged more on their facility and materials than on the quality of their dental work. Scott helps our clients be perceived as the best.
David Pearre, Internet Developer
David provides website programming and design services to TSPM clients.
Combining his skills as CGI code jockey and graphic designer, David provides a unique synergy and functionality to his website design. The challenge of managing the website production process on many levels inspires creativity, generating highly effective web-based applications.
A graduate of the University of Chicago, David specializes in open-source application tools like PHP and MySQL, producing efficient and effective interactive website applications.
