Tyson Steele Associates - Advanced Dental Marketing Concepts
As of 8 a.m. this morning, I had two hours scheduled the rest of this week. After those mailers went out, this week is now fully booked! It is seriously amazing what those do for your schedule—unbelievable.
– Scott Studerus, DDS
Your strategy provided a substantial increase in new exams and starts in my orthodontic practice. It really helped us build a solid base for future referrals.
– David Richter, DDS
Thanks so much for all your help. I really can't tell you how much I appreciate everything you all are doing for me.
– Dain Paxton, DMD
Call Tracking for General Dentistry
Back to Marketing Strategies for General Dentists
Dental Telephony Tracking, a form of call tracking software, that provides dental practices with the information needed to measure and evaluate individual marketing tactics.
With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office—including yellow pages ads, targeted mail campaigns, newspaper ads, website visitors, etc. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.
In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.
Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.
When combined with effective team training regarding new patient phone skills, Dental Telephony Tracking helps maximize the ROI from each and every marketing tactic. This, in turn, generates “synergy” where the results of combined marketing tactics are greater than the individual response from just a single part.