Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
Despite the bad economy, we had our highest month ever just several months after starting with you!
– Carson Kutsch, DDS
From the 511 total new patients this year, 309 were from the brochure -- that's 60%, not accounting the referrals from those patients (prolly 70-80% of the 511)
– Yummy Dental
Despite the bad economy, we had our highest month ever just several months after starting with you!
– Carson Kutsch, DDS
Call Tracking for General Dentistry
Back to Marketing Strategies for General Dentists
Dental Telephony Tracking, a form of call tracking software, that provides dental practices with the information needed to measure and evaluate individual marketing tactics.
With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office—including yellow pages ads, targeted mail campaigns, newspaper ads, website visitors, etc. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.
In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.
Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.
When combined with effective team training regarding new patient phone skills, Dental Telephony Tracking helps maximize the ROI from each and every marketing tactic. This, in turn, generates “synergy” where the results of combined marketing tactics are greater than the individual response from just a single part.