Tyson Steele Associates - Advanced Dental Marketing Concepts
Despite the bad economy, we had our highest month ever just several months after starting with you!
– Carson Kutsch, DDS
Thank You. Thank you. We saw 107 new patients in July!! Only our fourth month of mailings.
– Rhonda Hogan, DMD
I would not be in business today if I had not hired you to grow my practice. The majority of all my new patients are calling because of you.
– Scott Studerus, DDS
Mary Lynn King, DDS
See this clients other integrated marketing tactics.
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Logo Development for General Dentists
Back to Marketing Strategies for General Dentists
Many dentists present a mediocre identity to the marketplace. Their dental logos and collateral materials are often generic, outdated, and lagging far behind their clinical expertise.
The problem is that patients assume the quality of your dentistry is represented by the quality of your logo and corporate identity. Because of this, a poor-quality dental logo may be interpreted by patients as representative of poor-quality dentistry.
Although every logo is unique, a good dental logo includes these key elements:
- Flexibility in presentation and usage in a variety of media (e.g., ads, letterhead, signage, website)
- Uniquely designed for your practice (as opposed to being generic and undifferentiated)
- Conveys something unique about your personality, style, or practice beyond the fact that you fill teeth (imagine if Nike’s logo were a shoe!)