Tyson Steele Associates - Advanced Marketing Concepts for Dentists
We had 70 new patient calls in the last month! No one else in town would have ever thought that was possible!
– Tony Elford, DDS
Our pediatric start up was struggling until we started working with you. In the last 30 days we had 85 calls for new patient appointments. That’s 400% higher than our prior best month!
– Rhonda Hogan, DMD
Awesome work! You guys blow everyone else completely away.
– Lepow Dental
Chris Madsen, DDS
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Logo Development for General Dentists
Back to Marketing Strategies for General Dentists
Many dentists present a mediocre identity to the marketplace. Their dental logos and collateral materials are often generic, outdated, and lagging far behind their clinical expertise.
The problem is that patients assume the quality of your dentistry is represented by the quality of your logo and corporate identity. Because of this, a poor-quality dental logo may be interpreted by patients as representative of poor-quality dentistry.
Although every logo is unique, a good dental logo includes these key elements:
- Flexibility in presentation and usage in a variety of media (e.g., ads, letterhead, signage, website)
- Uniquely designed for your practice (as opposed to being generic and undifferentiated)
- Conveys something unique about your personality, style, or practice beyond the fact that you fill teeth (imagine if Nike’s logo were a shoe!)