Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
I would not be in business today if I had not hired you to grow my practice. The majority of all my new patients are calling because of you.
– Scott Studerus, DDS
We started up from scratch six months ago, and we already have two front office staff, a full time hygienist, and two assistants!
– Mary Lynn King, DDS
Our pediatric start-up was struggling until we started working with you. In the last 30 days we had 85 calls for new patient appointments. That’s 400 percent higher than our prior best month!
– Rhonda Hogan, DMD
Mary Lynn King, DDS
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Logo Development for General Dentists
Back to Marketing Strategies for General Dentists
Many dentists present a mediocre identity to the marketplace. Their dental logos and collateral materials are often generic, outdated, and lagging far behind their clinical expertise.
The problem is that patients assume the quality of your dentistry is represented by the quality of your logo and corporate identity. Because of this, a poor-quality dental logo may be interpreted by patients as representative of poor-quality dentistry.
Although every logo is unique, a good dental logo includes these key elements:
- Flexibility in presentation and usage in a variety of media (e.g., ads, letterhead, signage, website)
- Uniquely designed for your practice (as opposed to being generic and undifferentiated)
- Conveys something unique about your personality, style, or practice beyond the fact that you fill teeth (imagine if Nike’s logo were a shoe!)