Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
Forty-two new patients was a record month for us! We’re kicking ass, and I’ll recommend you guys to everyone under the sun.
– Carson Kutsch, DDS
Our pediatric start-up was struggling until we started working with you. In the last 30 days we had 85 calls for new patient appointments. That’s 400 percent higher than our prior best month!
– Rhonda Hogan, DMD
I was just doing my yearly review with my financial adviser yesterday and she said, 'You're investing substantially in advertising... the ROI is most definitely there so keep it up!'
– Mark Alber, DDS
Mary Lynn King, DDS
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Dental Websites for General Dentistry
Back to Marketing Strategies for General Dentists
At this point, just about every dental practice in the country has a website. However, many dentists find that their website is far less effective than they had expected. This is often due to a lack of understanding regarding the objectives of a dental website.
You see, contrary to conventional wisdom, an effective dental website should do more than simply attract new patients to your office. A good website should meet a number of the following criteria:
- Complements the practice’s identity and logo
- Achieves high rankings on Google and other search engines through strategic programming
- Helps close prospective new dental patients who find you either online or through referrals
- Educates current patients (and spouse decision makers) on treatment options
- Simplifies data collection by enabling new patients to submit health histories in a secure area online
- Maintains HIPAA compliance by encrypting submitted patient information and new patient inquiries
- Provides statistical tracking of site visitors and referral sources
- Enables the dental practice to more effectively communicate news to current and new patients