Tyson Steele Associates - Advanced Dental Marketing Concepts
Our pediatric start-up was struggling until we started working with you. In the last 30 days we had 85 calls for new patient appointments. That’s 400 percent higher than our prior best month!
– Rhonda Hogan, DMD
Awesome work! You guys blow everyone else completely away.
– Lepow Dental
We had 70 new patient calls in the last month! No one else in town would have ever thought that was possible!
– Tony Elford, DDS
Gregory Keene, DMD
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Display and Yellow Pages Advertising for General Dentistry
Back to Marketing Strategies for General Dentists
In certain situations, display advertising can bring excellent exposure to your dental practice. The most common form of dental advertising is the yellow pages ad. However, in the last decade, dental advertising has moved beyond the boundaries of traditional yellow pages advertising to include magazines, newspapers, billboards, and other media.
Display advertising for a dental practice can also provide support for other marketing tactics such as targeted direct mail. And, sometimes, ads are a good relationship building tool: for example, running a dental advertisement in the local Chamber of Commerce newsletter.
Although every dental practice is different, a good display or yellow pages ad includes these elements:
- Understanding the advertisement's reach, saturation, and potential ROI
- Visual elements to attract the attention of the targeted viewer
- Design consistency with the practice's marketing tactics and logo
- A soft or concrete call to action
- Tracking mechanisms to evaluate efficacy