Qualifying
Can we help you be successful? Are you a good candidate for our services? What are your unique needs, obstacles and requirements? These are the questions we will explore with you during your initial consultation. If we have a fit, then we can move to the next step...
Defining Your Marketing Strategy
We will help you determine your unique selling proposition and establish your practice core identity. In some instances, for an established practice, we may provide you with a complimentary practice analysis which will help us determine your strengths and areas for improvement.
We will also analyze your practice demographics and the demographics of your area.
Photo Shoot
A professional photo shoot will be scheduled in your practice. You may use our photographer or one in your area. Photos are important. They show your future patients who you are and what you're like. Photos of you, your team members and some patients will be utilized in your direct mail brochure.
Design of Direct Mail Brochure
We will write and design a direct mail brochure that is appropriate for your unique practice. Each of our client brochures is developed independently and is specifically oriented to the specific community in which it will be used. Our extensive experience helps us to find the most compelling message for your unique area.
Internal Marketing Coaching
Referrals are the ultimate key to your success. Although small practices (those with fewer than 1,000 active patients) generally need to utilize external marketing to jump start new patient flow, the number of referrals you get from those patients is the real value.
Because of this, we will personally coach you and your team regarding how to consistently implement the most effective internal marketing tactics. We will show you simple, proven methods to increase referrals and vastly improve patient retention. Then we will help keep you and your team accountable, providing you with the secure knowledge that all the proper marketing systems are in place.
Your coaching will take place throughout the course of 12 months to help you and your team establish long-lasting, internal marketing habits. This is a foundation of our program and one of the reasons we are the nation's most effective dental marketing firm.
Mailing Brochures
Your brochures will be shipped to households in your area every month for 12 months. This will create a consistent, increased level of new patient flow. Using your internal marketing tactics, these "seed" patients will lead to generations of referrals and the ultimate harvest of a high production, highly profitable practice.
Practice Monitoring
Your practice statistics and implementation of tactics will be monitored throughout your 12 month marketing campaign. Your statistics will be benchmarked with your peers in our clientele, helping you to measure and monitor your marketing prowess.
