Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
Before working with you I'd average about 21 new patients a month, now I average close to 30 a month; that's nearly a 42% increase!
– Mark Alber, DDS
Before working with you I'd average about 21 new patients a month, now I average close to 30 a month; that's nearly a 42% increase!
– Mark Alber, DDS
Forty-two new patients was a record month for us! We’re kicking ass, and I’ll recommend you guys to everyone under the sun.
– Carson Kutsch, DDS
Christie Burnett, DDS
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Website Development for Pediatric Dental Practices
Back to Marketing Strategies for Pediatric Dentists
At this point, just about every pediatric dentist in the country has a website. However, many pediatric dental practices find that their website is far less effective than they had expected. This is often due to a lack of understanding regarding the marketing objectives of good pediatric dental website, which include attracting “cold” families who use search engines and warming up prospective families who have been referred by general dentists, pediatricians, or current patients.
Although every client’s needs are unique, a good pediatric dental website should usually meet the following criteria:
- Complements the practice’s identity or logo
- Achieves high rankings on Google and other search engines through strategic programming
- Helps close prospective new dental patients who find you either online or through referrals
- Educates parents on treatment options
- Simplifies data collection by helping parents submit children's health histories in a secure area online
- Maintains HIPAA compliance by encrypting submitted patient information and new patient inquiries
- Provides statistical tracking of site visitors and referral sources
- Enables the dental practice to more effectively communicate with patients