Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts

Pediatric Dental Telephony Tracking, a form of call tracking software, provides pediatric dental practices with the information needed to evaluate marketing tactics and train front office staff on patient closing techniques.

Because every pediatric dental practice lives or dies on new patient starts, call tracking is exceedingly important.

With Telephony Tracking, incoming calls are tracked and monitored. Because the practice can have separate trackers for any tactic, the practice can now objectively gauge the efficacy of tactics such as yellow pages ads, school sponsorships, and targeted direct mail campaigns.

Our call tracking software logs all incoming calls, listing date, time, length of call, and caller ID. Calls may also be recorded for staff accountability and training purposes, leading to increased exams and better patient communication.

Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.

When combined with effective team training regarding new patient phone skills, Telephony Tracking helps maximize the ROI from each and every marketing tactic. This, in turn, generates “synergy” where the results of combined marketing tactics are greater than the individual response from just a single part.