Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts

Many years ago, pediatric dentists attracted new patient leads primarily from the referrals of local general dentists and pediatricians. Although the last decade has seen a shift toward direct patient referrals and consumer-based marketing, professional referrals are still a very important marketing tactic for pediatric dental practices.

Unfortunately, traditional GP referral marketing programs are costly and time consuming for the pediatric dentist and staff. These outdated strategies required the pediatric dentist to make direct contact with GPs and pediatricians—something we like to call “working the pediatric dental circuit.”

Although these tactics are certainly not dead and continue to be somewhat effective, pediatric dentist clients of Tyson Steele Associates are trained and encouraged to greatly improve their GP and pediatrician outreach efforts by implementing a highly efficient “Referral-Based Marketing System.”

Although our client’s strategies are proprietary—meaning we won’t tell you how they generate highly leveraged results—we can tell you about some of the benefits:

• Massively increasing general dentist and pediatrician referrals
• Greatly reducing the pediatric dentist’s nonproductive personal outreach (i.e., fewer “lunches”)
• Greatly improving real relationships with solid referral sources
• Streamlining patient care and treatment communication with referral sources
• Actively improving pediatric dental team involvement and accountability

If you feel your pediatric dental practice could benefit from a more efficient and effective outreach to GPs and pediatricians, then call us to find out if our strategy is right for you.