Tyson Steele Associates - Advanced Dental Marketing Concepts

Search Engine Optimization (SEO) helps the parents of prospective pediatric dental patients find your website by placing it high on Internet search engines like Google, Yahoo, and MSN. By optimizing your pediatric dental website, you benefit from increased new patient search traffic and also help referred patients find you more easily.

Ultimately, SEO is a considerable process that starts with smart site design and continues regularly for the life of your website. As with most marketing tactics, actual application varies greatly depending on a client’s goals, location, and competition. In addition, the rapid evolution of Google and other search engines makes SEO for dental websites an ever-changing process, rather than a one-time event.

A solid dental SEO campaign includes these elements:

• Defining effective search terms for your market, such as “your town children’s dentist”
• Evaluating your competition and their rankings on various search engines
• Establishing effective pay-per-click budget for advertising on search engines
• Requesting links to your site from various websites
• Researching and staying abreast of new search engine algorithms
• Tracking traffic from referring sites and analyzing results regularly

Keep in mind that “one size fits all” does not apply to SEO campaigns. Your investment in SEO can vary significantly based on your city and competition. Because of this, we sometimes recommend that certain dental practices forgo SEO in the near term, focusing resources and energy on other marketing tools.

Of course, the only way to determine the best strategy for your practice is to review your unique situation and make some solid recommendations. So please contact us if you are considering SEO for your pediatric dental practice. We’ll help you make an informed investment decision based on the facts—not the myths.