Tyson Steele Associates - Advanced Dental Marketing Concepts
Tyson Steele's Blog
Keep up to date on Tyson's thoughts regarding dental marketing, branding, business strategy, motivation, and whatever else seems to pop into his brain.
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Bubble Gum Soda, Uniqueness, and Dentistry
In the early 2000's, cult soda maker Jones Soda seemed to have it made. Their unique flavors of soda, including "Jelly Doughnut", "Bubble Gum", and weird flavors like "Brussels Sprout" had carved a niche throughout the prior decade. One of the keys to their success: distributing through small independent stores, skateboard shops, and other alternatives to the big chain stores. Bottles of the soda sported photos submitted by customers and the lids had "fortunes" printed on the inside.
By Tyson Steele
Published 2010-03-09
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What's in a Name?
In the year 2000, the Food and Drug Administration granted the California Prune Board the right to market prunes under a new moniker -- "dried plums."
By Tyson Steele
Published 2010-03-01
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Small Dog, Big Brand
If you're wondering whether a new logo, or "identity" for your practice will have any real impact on your bottom line, then this story will help you understand the incredible value of branding.
By Tyson Steele
Published 2010-02-17
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The Slight Edge Diet
As most of you know, our dentists are coached to utilize a unique framework for improvement in their practices. We call this framework "The Slight Edge Principle." Essentially, The Slight Edge Principle is based on the concept that most dental practice improvements are the result of many small, slight improvements consistently applied over a long period of time.
By Tyson Steele
Published 2010-02-12
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Is the recession over for dentistry?
We've had some economic growth in the last half of 2009. And, technically, that means the recession is over. However, the real question is whether we can maintain economic growth into 2010. And that's a tougher question.
By Tyson Steele
Published 2009-12-18
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Dentistry: The Three Circles
Think of the primary disciplines in your practice as three interlocking circles. Each circle represents one of the three core disciplines in which you much excel in order to succeed in this crazy business we call dentistry.By Tyson Steele
Published 2009-10-09
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Fear of Change
President Obama campaigned on "change" and many Americans seemed receptive to the idea. Unfortunately, when it comes to "change" in our dental practices, dentists and staff tend to be much more resistant.
By Tyson Steele
Published 2009-08-14
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The Swine Flu and the Amazon
Seems like the mass media is looking for ways to keep viewers engaged. Just as people began to tire of hearing bad economic news, the "swine flu pandemic" is giving for CNN's Chicken Little something new to talk about.
By Tyson Steele
Published 2009-04-28
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Not Exactly the Best Fortune Teller
On Friday, March 13th (ironically), Fed Chief Ben Bernanke appeared on 60 Minutes and attempted to assure Americans about the economy. He stated firmly that, "(The U.S. recession will come to an end) probably this year."
By Tyson Steele
Published 2009-04-22
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Fear of Change
Change (read that "improvement") is inevitable. Often, however, we have difficulty adjusting to progress. New processes, techniques, and procedures can be viewed by doctors and staff as unsettling at first, but they inevitably become "routine."
By Tyson Steele
Published 2009-04-10