Tyson Steele Associates - Advanced Dental Marketing Concepts

Written By: Tyson Steele on 2009-04-28

Seems like the mass media is looking for ways to keep viewers engaged. Just as people began to tire of hearing bad economic news, the "swine flu pandemic" is giving for CNN's Chicken Little something new to talk about.

In contrast, the world's big thinkers seem to focus on the positive. Maybe that's a clue for the rest of us?

Case in point is a recent interview with Amazon.com founder Jeff Bezos -- his company just posted its fourth quarter of dramatically increased earnings since the Great Recession started.

On business strategy during a recession:

"We're not changing our strategy," he said. "We're going to keep doing the things we do. And I think the way we run the company, by focusing on those very fundamental things like low prices [and] convenience; I think those things work in all economies."

On the future of the economy:

"In the long-term, I am super optimistic about our economy, and our nation, and actually the whole world. And the reason is, everywhere I travel in the world, I meet people who are so inventive, so engaged in building a better future. ... And our world is going to get so much more productive over time because of that inventiveness. For me, it's very motivating."

I'd comment more, but one of the guys in our office just went home with the flu. So I need to run to Home Depot for a respirator mask and king size bottle of Purell -- his cough sounded an awful lot like an "oink!"