Dental Marketing

Increase new patient flow, grow your practice, or build for an associate

Our accelerated dental marketing program dramatically increases new patient flow. Utilizing a combination of internal patient relations strategies to boost referrals and external marketing tactics to attract the kind of patients you desire, our dental marketing programs are carefully tailored to fit your unique practice.

Dental Marketing Results

As with most of our services, your results will vary depending on the type of practice you have and your unique goals.

Generally, however, we see a 35% to 55% increase in quality new patient flow for established practices. This is usually done without any "external" marketing.

For start-ups and small practices, providing you with an average percentage increase would be misleading. (After all, going from 4 new patients per month to 12 is a 300% increase, but really isn't a substantial result in real numbers.) So, suffice it to say that we generally increase new patient flow by an additional 15 to 30 quality new patients per month for start-ups and small practices, depending on their location.

More important than the quantity is the "quality" of the new patient flow. Our dental marketing strategies and tactics are designed to provide you with excellent quality new patients who will fit your particular practice style.

Exclusive Representation

We provide our clients with an exclusive dental marketing territory. This means that we will work with just one dentist in your immediate market. (A market territory usually encompasses 20,000 households or about 40,000 people.)

This allows us to actively market your practice in your area without competing against our other clients. This also assures you that we won't dilute the value of your dental marketing investment by working with someone else in your exclusive area.

To determine if your area is currently available, please contact us by our online email form or phone.

Dental Marketing Packages

Although a "cookie cutter" dental marketing program may be adequate for some practices, we prefer to develop campaigns based on your unique needs, identity and goals. Because of this, it's hard to predict what elements will be included in your marketing program until we analyze your practice.

So, please consider the following sample programs as just that -- samples:

	OUR MARKETING CAMPAIGNS
	Basic External
	For those practices that desire to increase patient flow with a prestigious direct mail campaign Design and printing of 40,000 ultra high quality printed direct mail brochures Direct mail delivery to 20,000 homes in your exclusive territory Exclusive representation in your market
	Basic Internal
	For established practices with a desire to attract more affluent patients, increase new patient flow or grow for an associate Sample Tactics (actual tactics implemented will be based on your unique needs) Exclusive representation in your market One day orientation for you and your spouse at our office in Oregon Logo/identity development Development of letterhead, business cards, signage and other image materials Development of marketing letters to existing patients Development of internal marketing tactics Establishment of team coaching and accountability systems 4 to 8 months of followup, monitoring and coaching
	Accelerated Internal/External
	For start-ups, small practices or practices who need a dramatic increase in new patient flow to accomodate an associate Sample Tactics (actual tactics implemented will be based on your unique needs) Exclusive representation in your market One day orientation for doctor(s) and spouse(s) at our office in Oregon Logo/identity development Development of letterhead, business cards, signage and other image materials Development of marketing letters to existing patients Development of internal marketing tactics Establishment of team coaching and accountability systems 8 to 12 months of followup, monitoring and coaching Development and hosting of a Dental Website Information Center Design and printing of 40,000 ultra high quality printed direct mail brochures Direct mail delivery to 20,000 homes in your exclusive territory Development of other external advertising tactics when appropriate

Your Dental Marketing Investment

Obviously, your investment will vary depending on your unique needs.

We like to say that our programs are free since most of our clients make more than they invest with us in the first year alone. Remember, when marketing is done right, it's an investment -- not an expense. So, if you are comparing several different dental marketing campaigns, please compare the return on your investment -- not the cost to get started.

Because marketing program investments vary so widely based on our clients needs, it's difficult to provide you with an average range of initial fees. However, we do establish payment plans for most of our clients who want marketing assistance, whether it's ultra-high-quality logo development, new letterhead packages, direct mail campaigns or hands on coaching. Usually, these payments range from $500 to $750 per month for several years.

Find Out More

If you would like to find out more about our dental marketing programs, please use our online email form or call. We will gladly let you know if your exclusive market territory is available and provide you with a free marketing analysis of your practice. Based on your analysis and our discussions with you, we will be able to develop a strategic dental marketing program specifically for you.

To learn more about logos and website development, please see the appropriate sections.