Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts

Dental Telephony Tracking, a form of call tracking software, provides start up dental practices with the information needed to measure and evaluate individual marketing tactics.

Although great staff telephone skills are important in every dental office, they are exceedingly important to start up practices. Add the ability to better measure ROI from unique marketing tactics and you have an imperative tactic for any scratch dental practice.

With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office—including yellow pages ads, targeted mail campaigns, newspaper ads, website visitors, etc. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.

In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.

Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.

When combined with effective team training regarding new patient phone skills, Dental Telephony Tracking helps maximize the ROI from each and every marketing tactic. This, in turn, generates “synergy” where the results of combined marketing tactics are greater than the individual response from just a single part.