Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
We have had our busiest summer ever.... I wouldn't even know we were in a recession if I didn't watch the news.
– Carson Kutsch, DDS
Before working with you I'd average about 21 new patients a month, now I average close to 30 a month; that's nearly a 42% increase!
– Mark Alber, DDS
As of 8 a.m. this morning, I had two hours scheduled the rest of this week. After those mailers went out, this week is now fully booked! It is seriously amazing what those do for your schedule—unbelievable.
– Scott Studerus, DDS
Mary Lynn King, DDS
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Logo Development for Dental Start Ups
Back to Marketing Strategies for Start-Up Practices
Many dentists present a lackluster identity to the marketplace. Their dental logos and collateral materials are often generic, outdated, and lagging far behind their clinical expertise.
As a dental start up, you have a unique opportunity to jump ahead of your competition by developing a unique, modern identity that differentiates you from the pack. Because prospective patients assume the quality of your care is somehow exemplified by the quality of your logo, a great logo is especially important for start up practices that are still building goodwill in the community.
Although every logo is unique, a good logo includes these key elements:
- Flexibility in presentation and usage in a variety of media (e.g., ads, letterhead, signage, website)
- Uniquely designed for your practice (as opposed to being generic and undifferentiated)
- Conveys something unique about your personality, style, or practice beyond the fact that you fill teeth (imagine if Nike’s logo were a shoe!)