Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
Forty-two new patients was a record month for us! We’re kicking ass, and I’ll recommend you guys to everyone under the sun.
– Carson Kutsch, DDS
Forty-two new patients was a record month for us! We’re kicking ass, and I’ll recommend you guys to everyone under the sun.
– Carson Kutsch, DDS
Our pediatric start-up was struggling until we started working with you. In the last 30 days we had 85 calls for new patient appointments. That’s 400 percent higher than our prior best month!
– Rhonda Hogan, DMD
Mary Lynn King, DDS
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Website Development for Start Up Dental Practices
Back to Marketing Strategies for Start-Up Practices
At this point, just about every dental practice in the country has a website. And as a start up practice, you need one more than your competitors.
A well-programmed website is a major integrated marketing tactic for a successful start up attracting new patients, increasing closure rates, and helping set the stage for a patient’s first appointment.
Although every site is different, a good website for a start up dental practice should meet a number of the following objectives:
- Compliment the practice’s identity or logo
- Achieve high rankings on Google and other search engines through strategic programming
- Help close prospective new dental patients who find you either online or through referrals
- Educate current patients (and spouse decision makers) on treatment options
- Simplify data collection by enabling new patients to submit health histories in a secure area online
- Maintain HIPAA compliance by encrypting submitted patient information and new patient inquiries
- Provide statistical tracking of site visitors and referral sources
- Enable the dental practice to more effectively communicate news to current and new patients